1995 - 2006
Eye Designs Custom Interiors & Furniture, Collegeville, PA
Eye Designs is a national leader in the space planning and interior design of medical and retail office environments.

Marketing Director
Responsibilities:
* Achieved sales growth over 200% during tenure
* Prepared and analyzed annual budgets & reports to measure effectiveness and value
* Negotiated, planned & implemented national annual advertising campaign
* Planned, executed and analyzed marketing campaigns that include brochures, advertisements, website and direct mail mediums
* Developed P.O.P. brand positioning programs with multi-national partner company featuring international brands i.e. Calvin Klein, Nike, Disney, Coach, Nautica, Fendi, Michael Kors
* Composed and authored monthly press releases, advertisements, brochures and sales collateral material
* Maintained and positioned company web site and online shop
* Organized and produced company image videos and client office photography shoots
* Generated lead origin, advertising return and lead performance reports
* Created and communicated internal messaging, news and company development
* Developed and maintained merchandising accessory business
* Supervised patent, copyright and trademark filing and information
* Coordinated company tradeshows, functions and sales meetings

Key Accounts Manager
Responsibilities:
* Developed and maintained key retail and medical account relationships such as NVA [Wal-Mart], U.S. Vision [Macy's, Marshall Field's, J.C. Penney] and Kaiser Permanente
* Structured pricing schedules for key accounts
* Developed on going improvements and account maintenance while monitoring account profitability
* Performed on-site client consultations

Marketing Assistant
Responsibilities:
* Coordinated promotional materials for exhibits
* Assisted in preparation of advertisements and sales literature
* Provided sales representatives with potential leads and sales information