2/2007 - 12/2008
Finch Brands, Philadelphia, PA
Finch Brands is a business and brand-building firm offering consultation, research-based brand strategy and cutting-edge creative marketing.
Senior Manager, Integrated Marketing
Account Highlights:
ARAMARK [development of a new marketing division; largest agency engagement to date]:
Team lead responsible for management of and participation in Brand Identity, Market and Competitive Research, Internal Communications Strategy, Product and Sales Strategy,Collateral Deliverables, Database Structure and Website Development
Performance Bicycle:
Management of brand and marketing strategies, new store planning,
display design, online presence and collateral development
Lansinoh Laboratories:
Marketing management of design and implementation of first print ad campaign, brand identity evolution, SEO and web-based marketing including a community site and web banners
Pigeon:
Project management of strategy for leading Japanese children's brand's entry into U.S. market including U.S. brand identity, packaging development and pre-launch retailer market research
China Grill Management:
Management of this agency of record client; print advertising, company website and SEO, email marketing and customer loyalty programs
Responsibilities:
* Direct and coordinate the day-to-day agency efforts on behalf of the client's product/service including brand positioning, photo shoot production, collateral and interactive development
* Provide sound, responsible and on-strategy marketing counseling and planning
* Oversee consistently superior creative, marketing and management of client strategy execution
* Collaborate with other strategic leaders on the client team in preparation of marketing recommendations, strategies and actions for the client
* Develop workable budgets, work plans and realistic timetables
* Review, analyze and evaluate program performance, research reports and client data
* Provide leadership within the agency on behalf of the client
* Monitor all budget, research and activity on the account and communicate status of each project to appropriate internal and external personnel
Additional Leadership Responsibilities:
* Club 1313: Co-lead for company culture club; tasked to develop a process to foster a meaningful team-oriented environment that nurtures commitment, quality, loyalty, creativity, camaraderie and fun
* Operations Task Force: Member of team assigned to develop and advance internal processes
and structure in order to improve the efficiency of workflow and client servicing
1995 - 2006
Eye Designs Custom Interiors & Furniture, Collegeville, PA
Eye Designs is a national leader in the space planning and interior design of medical and retail office environments.
Marketing Director
Responsibilities:
* Achieved sales growth over 200% during tenure
* Prepared and analyzed annual budgets & reports to measure effectiveness and value
* Negotiated, planned & implemented national annual advertising campaign
* Planned, executed and analyzed marketing campaigns that include brochures, advertisements, website and direct mail mediums
* Developed P.O.P. brand positioning programs with multi-national partner company featuring international brands i.e. Calvin Klein, Nike, Disney, Coach, Nautica, Fendi, Michael Kors
* Composed and authored monthly press releases, advertisements, brochures and sales collateral material
* Maintained and positioned company web site and online shop
* Organized and produced company image videos and client office photography shoots
* Generated lead origin, advertising return and lead performance reports
* Created and communicated internal messaging, news and company development
* Developed and maintained merchandising accessory business
* Supervised patent, copyright and trademark filing and information
* Coordinated company tradeshows, functions and sales meetings
Key Accounts Manager
Responsibilities:
* Developed and maintained key retail and medical account relationships such as NVA [Wal-Mart], U.S. Vision [Macy's, Marshall Field's, J.C. Penney] and Kaiser Permanente
* Structured pricing schedules for key accounts
* Developed on going improvements and account maintenance while monitoring account profitability
* Performed on-site client consultations
Marketing Assistant
Responsibilities:
* Coordinated promotional materials for exhibits
* Assisted in preparation of advertisements and sales literature
* Provided sales representatives with potential leads and sales information
Eye Designs Custom Interiors & Furniture, Collegeville, PA
Eye Designs is a national leader in the space planning and interior design of medical and retail office environments.
Marketing Director
Responsibilities:
* Achieved sales growth over 200% during tenure
* Prepared and analyzed annual budgets & reports to measure effectiveness and value
* Negotiated, planned & implemented national annual advertising campaign
* Planned, executed and analyzed marketing campaigns that include brochures, advertisements, website and direct mail mediums
* Developed P.O.P. brand positioning programs with multi-national partner company featuring international brands i.e. Calvin Klein, Nike, Disney, Coach, Nautica, Fendi, Michael Kors
* Composed and authored monthly press releases, advertisements, brochures and sales collateral material
* Maintained and positioned company web site and online shop
* Organized and produced company image videos and client office photography shoots
* Generated lead origin, advertising return and lead performance reports
* Created and communicated internal messaging, news and company development
* Developed and maintained merchandising accessory business
* Supervised patent, copyright and trademark filing and information
* Coordinated company tradeshows, functions and sales meetings
Key Accounts Manager
Responsibilities:
* Developed and maintained key retail and medical account relationships such as NVA [Wal-Mart], U.S. Vision [Macy's, Marshall Field's, J.C. Penney] and Kaiser Permanente
* Structured pricing schedules for key accounts
* Developed on going improvements and account maintenance while monitoring account profitability
* Performed on-site client consultations
Marketing Assistant
Responsibilities:
* Coordinated promotional materials for exhibits
* Assisted in preparation of advertisements and sales literature
* Provided sales representatives with potential leads and sales information
1994 - 1995
Bloomingdale's Department Store, New York, NY & Willow Grove, PA
Bloomingdale's, a leader in department store fashion, focuses on upscale fashion apparel and home goods.
Department Manager
Responsibilities:
* Trained, motivated and developed selling staff
* Ensured all procedures and policies
* Created a positive work environment; monitored performance issues
* Planned and executed selling floor layouts, merchandising and sales promotions
Bloomingdale's Department Store, New York, NY & Willow Grove, PA
Bloomingdale's, a leader in department store fashion, focuses on upscale fashion apparel and home goods.
Department Manager
Responsibilities:
* Trained, motivated and developed selling staff
* Ensured all procedures and policies
* Created a positive work environment; monitored performance issues
* Planned and executed selling floor layouts, merchandising and sales promotions
1990 - 1994
Perry Ellis Shoes & Accessories, Philadelphia, PA
Perry Ellis Shoes and Accessories was a licensed division of Perry Ellis International and served as a high-end boutique for women's shoes, scarves, handbags and perfumes.
Assistant Store Manager and Buyer
Responsibilities:
* Supervised, trained, lead and motivated sales associates
* Managed sales, profit and salary plans assigned by store manager
* Provided merchandise direction, presentations and flow of goods
Perry Ellis Shoes & Accessories, Philadelphia, PA
Perry Ellis Shoes and Accessories was a licensed division of Perry Ellis International and served as a high-end boutique for women's shoes, scarves, handbags and perfumes.
Assistant Store Manager and Buyer
Responsibilities:
* Supervised, trained, lead and motivated sales associates
* Managed sales, profit and salary plans assigned by store manager
* Provided merchandise direction, presentations and flow of goods
EDUCATION
LaSalle University, Philadelphia, PA
Bachelor of Arts, Communications; Minors, Marketing & Art
Bachelor of Arts, Communications; Minors, Marketing & Art
COMPUTER SKILLS
Microsoft Word, PowerPoint, Outlook, Publisher & Excel; ACT!, AutoCAD; Working knowledge of Adobe Photoshop
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