2/2007 - 12/2008
Finch Brands, Philadelphia, PA
Finch Brands is a business and brand-building firm offering consultation, research-based brand strategy and cutting-edge creative marketing.
Senior Manager, Integrated Marketing
Account Highlights:
ARAMARK [development of a new marketing division; largest agency engagement to date]:
Team lead responsible for management of and participation in Brand Identity, Market and Competitive Research, Internal Communications Strategy, Product and Sales Strategy,Collateral Deliverables, Database Structure and Website Development
Performance Bicycle:
Management of brand and marketing strategies, new store planning,
display design, online presence and collateral development
Lansinoh Laboratories:
Marketing management of design and implementation of first print ad campaign, brand identity evolution, SEO and web-based marketing including a community site and web banners
Pigeon:
Project management of strategy for leading Japanese children's brand's entry into U.S. market including U.S. brand identity, packaging development and pre-launch retailer market research
China Grill Management:
Management of this agency of record client; print advertising, company website and SEO, email marketing and customer loyalty programs
Responsibilities:
* Direct and coordinate the day-to-day agency efforts on behalf of the client's product/service including brand positioning, photo shoot production, collateral and interactive development
* Provide sound, responsible and on-strategy marketing counseling and planning
* Oversee consistently superior creative, marketing and management of client strategy execution
* Collaborate with other strategic leaders on the client team in preparation of marketing recommendations, strategies and actions for the client
* Develop workable budgets, work plans and realistic timetables
* Review, analyze and evaluate program performance, research reports and client data
* Provide leadership within the agency on behalf of the client
* Monitor all budget, research and activity on the account and communicate status of each project to appropriate internal and external personnel
Additional Leadership Responsibilities:
* Club 1313: Co-lead for company culture club; tasked to develop a process to foster a meaningful team-oriented environment that nurtures commitment, quality, loyalty, creativity, camaraderie and fun
* Operations Task Force: Member of team assigned to develop and advance internal processes
and structure in order to improve the efficiency of workflow and client servicing